Without a doubt, the right mailing list determines whether your direct mail campaign is successful. It doesn’t matter what you say if the right people don’t get the message. So, how do you create the right mailing list? Purchased Mailing Lists There are companies with resources to research and build mailing lists for all […]
How Variable Data Printing Increases Your ROI
Variable Data Printing (VDP) is a one-to-one marketing approach proven to increase engagement and response rates. Commonly referred to as “personalized printing,” VDP offers mailers the opportunity to target customers with information tailored specifically to them. It makes sense to use VDP in promotional mailers communicating your products and services. It also makes complete […]