The best way to bring in new clients involves an integrated approach. Often, you need to touch a prospect as many as five times before they become a client to commit. Merging online marketing with direct mail allows you to communicate with your lead across several channels. A perfect example of the marriage between online […]
Tips on How to Pair Direct Mail and Email Campaigns
The term ‘marketing mix’ describes both the tactical and operational aspects of a marketing plan. Currently, two main marketing channels are used to reach prospective clients: digital and direct mail. The greatest reach comes when you pair direct mail with email and other online marketing efforts. It seems that when these two methods are used […]