He might only use it once a year, but even Santa knows the importance of a keeping an up-to-date list. Not only that, he’s learned the importance of “checking it twice” – in other words, he knows how to qualify leads. What about your list? Have you checked it over lately? Is the data current? […]
The Top 5 Ways to Craft an Engaging Headline
Why is your headline so critical? On average, 80% of your readers will read the HEADLINE – but only 20% will read the text. The Top 5 Ways to Craft an Engaging Headline #1 – Use EMOTION to Reach Your Readers If you can make a connection with your customer, they are less likely to […]
The Importance of Writing Copy That Delivers
How will you truly know if you have good copy? Honestly, any content is good content if the reader responds the way you want. It’s just that some copy is better! What is better copy? Persuasive writing? Something more engaging? More informative? All of the above? There are a wide variety of […]
Make Every Lead Count With Direct Mail Advertising
Now you can make every lead count when you use the Mail Manager ‘Results Tracker’ service! THEY CAN BE UNIQUE! We can print a unique, personalized QR code on each of your mailing pieces. When it’s received and scanned you can receive an alert telling you knowing where and what was scanned. THEY’RE TRACKABLE! You’ll […]