What does it mean to be HIPPA Compliant and how does it affect the Direct Mail Industry? The Health Insurance Portability and Accountability Act (HIPPA) sets privacy guidelines for individuals and their health information. While HIPAA only applies to the medical and dental industries, it has also affected other sectors that deal with confidential patient […]
Twitter = Huge New Opportunity for Direct Mail
This week, Twitter made the big announcement that they were providing a way in which twitter users could donate to their favorite political entity. Seven non profits are testing the e-commerce waters right now, including 9/11 Day of Service, the Nature Conservancy, Global Citizen, Glide, Glaad, DonorsChoose.org, and Product Red. Why is this a huge […]
How to Pick the Right Direct Mail Paper Stock
Why is choosing the right direct mail paper stock such an important part of your direct mail campaign? You want to make an impact on your potential customer. The greatest connections are made emotionally, but how in the world does paper stock evoke emotion? The paper stock is where you present your offer. In addition, the […]
Use Direct Mail To Jump Start Your Orthodontic Practice
What does each new patient represent to you? How much would you be willing to pay for new cases in your area? What if you were offered 5 or more new cases in the next 60 days? When you get down to it, all businesses can use an influx of new revenue from time to […]
How Multivariate Testing Increases Direct Mail Response
We highly recommend that you test more than one version of your direct mail campaign. This helps you reach the most people and ensure the desired response. Thankfully, testing today is much easier than in the past. Technology plays an ever-increasing role in analyzing direct marketing results. Where before, we were limited to A/B testing, […]
What is Your Value Proposition? Marketing 101
What makes your company or product stand out from the others? How can you meet the needs of your customer better than anyone else? The answer to those questions is your value proposition. It is extremely important to your marketing strategy that you identify your value proposition early. It may change at times, but […]
What is the ROI for Direct Mail Campaigns?
Your return on your investment (ROI) is always a key consideration if you’re considering direct mail marketing. After all, what can you expect from such an “old-fashioned” channel. Does direct mail even work? For everyone, that’s the $64,000 dollar question: “what type of response can I expect”? Decades ago, in the heyday of direct […]
How to Craft a Compelling Offer That Works
Nothing, outside of your list, is more important than the offer you make to your customer. The graphics or headlines pullsthem in, but it’s a compelling offer that makes them convert. In short, if you want a good response rate, make sure you look closely at the offer. What is a “Compelling Offer”? […]
How To Increase Your Direct Response Rate
What’s the most important element in any direct tactic: direct mail, print ad, or registration? It’s the direct response device. Why? Because that is the purpose of all direct tactics – to get a response. So, how do you ensure that your plan works and causes a response to take place? 8 […]
Increase Leads by Tracking All Stages of Your Campaign
No matter your product or service, every marketer wants more leads, more opportunities for conversion, and, most of all, more sales. How does Mail Manager help you achieve all these objectives? With our Results Tracker service, featuring our unique, GETINFO2.ME text alert service. Here’s how it all comes together for you. Each […]