Everyone loves a great comeback story. The resurgence of the direct mail industry may not be worthy of the silver screen, but it is certainly suitable for an informative blog article. Is there really a “great direct mail comeback” occurring? Some may argue that direct mail never went away, but as email exploded as the […]
DIRECT MAIL CONVERSION TRACKING
Conversion tracking is critical to your direct mail success. It is not enough to simply track your direct mail response rate to determine your level of marketing success, and you need to determine how many of those responses convert to sales or closes. Let us do the math… How many leads generated by your direct […]
MEASURE DIRECT MAIL RESPONSE RATE
While digital marketing provides tons of useful analytics, there are still effective ways to track your direct mail return on investment. There are several formulas to determine direct mail success. The first one we will examine is RESPONSE RATE. RESPONSE RATEYou do not need to know calculus, but these simple math formulas calculate direct mail […]
DIRECT MAIL TRIGGERS
There are many automatic triggers that can spark a direct mail response. A direct mail pro can streamline the process for triggers, helping to grow your business. https://www.mailmanagerinc.com/ TYPES OF DIRECT MAIL TRIGGERS Invoicing: Does your business send monthly statements and invoices? And does your staff process mailings the old school way? Do they still […]
Marketing Across Generations – Boomers, Millennials, Gen Z
You’ve heard of Baby Boomers, Gen X & Y, and Millennials. Now, a new generation is coming of age: Generation Z. Marketing across generations has become quite the topic for businesses that need to retain existing clients and find new ones. This latest group of young adults to enter the marketplace was born in […]
What Catches the Eye? Getting a Good Direct Mail Response
Companies have used direct mail for years because it works. According to the most recent DMA Response Rate Report, direct mail response rates for 2016 were at an all time high. Couple that with the fact that direct mail continues to have a higher ROI than email, and you have to wonder why you don’t […]
How Personalized Printing Changed Direct Mail
Personalized printing remains one of the greatest advancements in direct mail marketing. Often referred to as variable data printing, personalized printing allows you to send out a mass mailing, but tailor it specifically to each recipient. What’s In a Name? Why does it matter whether your postcard is addressed to “Susie Randolph” or […]
Nonprofit Fundraising Using Direct Mail
Nonprofit fundraising using direct mail requires that you have an up-to-date database of recipients and a compelling message. If you don’t, then the cost of printing and postage can eat away at your donated funds. However, if you carefully target your prospects and present your message in the right way, then the return on your […]
3 Common Pitfalls of Direct Mail
As a new generation moves upward in the workforce, what was old can suddenly become new. For the past decade, most companies jumped on the ‘new and better’ method of digital marketing. Direct mail lost momentum, often perceived as a more expensive and less effective means of communication. However, this new generation of marketers has […]
How to Save on Direct Mail Postage Costs
Many industries use direct mail because they’ve learned that it’s one of the most effective ways to reach customers and the ROI on direct mail is greater than other channels. In fact, even Google uses direct mail. That’s right. One of the largest online advertisers uses direct mail. Even though the ROI on direct mail […]