What does it mean to be HIPAA Compliant and how does it affect the Direct Mail Industry? The Health Insurance Portability and Accountability Act (HIPPA) sets privacy guidelines for individuals and their health information. While HIPAA only applies to the medical and dental industries, it has also affected other sectors that deal with confidential […]
Marketing Communication from Government Agencies
We put a lot of focus on B2B, B2C, and even B2G marketing communication. All manner of material has been written to tell you how to reach consumer markets. But, how does your marketing strategy change when you aren’t selling a product? What type of marketing communication works best when a government agency needs to […]
Nonprofit Fundraising Using Direct Mail
Nonprofit fundraising using direct mail requires that you have an up-to-date database of recipients and a compelling message. If you don’t, then the cost of printing and postage can eat away at your donated funds. However, if you carefully target your prospects and present your message in the right way, then the return on your […]
3 Common Pitfalls of Direct Mail
As a new generation moves upward in the workforce, what was old can suddenly become new. For the past decade, most companies jumped on the ‘new and better’ method of digital marketing. Direct mail lost momentum, often perceived as a more expensive and less effective means of communication. However, this new generation of marketers has […]
How to Save on Direct Mail Postage Costs
Many industries use direct mail because they’ve learned that it’s one of the most effective ways to reach customers and the ROI on direct mail is greater than other channels. In fact, even Google uses direct mail. That’s right. One of the largest online advertisers uses direct mail. Even though the ROI on direct mail […]
Why the Banking Industry Uses Direct Mail
Each September, Target Marketing publishes a list of the top Direct Mail users. In the past couple of years, we have started to see a growing number of the larger banks moving back to direct mail. Why would the banking industry use direct mail? They have access to any number of marketing channels and the […]
Google and Direct Mail Marketing
Here is something that may shock you, but it’s true. Google uses direct mail. Yes! The largest internet marketing platform uses direct mail marketing to reach new clients. How does that work? When a website signs up for Google Analytics, a Google Business Listing, or opens an AdWord account, they become a prospect. […]
QR Codes Make a Comeback – Using QR Codes and Direct Mail
The best way to bring in new clients involves an integrated approach. Often, you need to touch a prospect as many as five times before they become a client to commit. Merging online marketing with direct mail allows you to communicate with your lead across several channels. A perfect example of the marriage between online […]
Direct Mail Statistics Show Direct Mail Works
The newest direct mail statistics are in. More marketers are adding direct mail to their array of integrated marketing tactics because the engagement is growing as mail clutter declines. Personalization and relevance are the keys. Direct mail costs are higher than email, but the ROI remains strong as long as your direct mail campaign goes to […]
5 Types of Direct Mail and How They Work
If you Google ‘direct mail packaging ideas,’ you will receive over 4 million results. That is because direct mail is only limited by your imagination. Not only can you tailor your message using variable data printing but you can print on pretty much anything. We have grouped the most common types of direct mail so […]