What are the top 10 benefits of direct mail? Many consumers and marketers as well believe direct mail is only beneficial for retail marketing efforts. There are so many more reasons why you should incorporate direct mail into your marketing plans. THE TOP 10 LIST Top 10 benefits of direct mail: Direct mail gets you […]
MANY DIRECT MAIL CAMPAIGNS ARE TIME-SENSITIVE
There are many types of direct mail campaigns. Each has rules about the best time to mail. Many campaigns are time-sensitive. For example, bills must be timed when payments are due. Seasonal businesses must time their sales with their busy season. And, many companies are hit by laws or the economy. Mailing too late will […]
THE GREAT DIRECT MAIL COMEBACK
Everyone loves a great comeback story. The resurgence of the direct mail industry may not be worthy of the silver screen, but it is certainly suitable for an informative blog article. Is there really a “great direct mail comeback” occurring? Some may argue that direct mail never went away, but as email exploded as the […]
DIRECT MAIL CONVERSION TRACKING
Conversion tracking is critical to your direct mail success. It is not enough to simply track your direct mail response rate to determine your level of marketing success, and you need to determine how many of those responses convert to sales or closes. Let us do the math… How many leads generated by your direct […]
MEASURE DIRECT MAIL RESPONSE RATE
While digital marketing provides tons of useful analytics, there are still effective ways to track your direct mail return on investment. There are several formulas to determine direct mail success. The first one we will examine is RESPONSE RATE. RESPONSE RATEYou do not need to know calculus, but these simple math formulas calculate direct mail […]
DIRECT MAIL TRIGGERS
There are many automatic triggers that can spark a direct mail response. A direct mail pro can streamline the process for triggers, helping to grow your business. https://www.mailmanagerinc.com/ TYPES OF DIRECT MAIL TRIGGERS Invoicing: Does your business send monthly statements and invoices? And does your staff process mailings the old school way? Do they still […]