Your return on your investment (ROI) is always a key consideration if you’re considering direct mail marketing. After all, what can you expect from such an “old-fashioned” channel. Does direct mail even work? For everyone, that’s the $64,000 dollar question: “what type of response can I expect”?   Decades ago, in the heyday of direct […]

Nothing, outside of your list,  is more important than the offer you make to your customer.  The graphics or headlines pullsthem in, but it’s a compelling offer that makes them convert.   In short, if you want a good response rate, make sure you look closely at the offer.   What is a “Compelling Offer”?   […]

What’s the most important element in any direct tactic: direct mail, print ad, or registration? It’s the direct response device.   Why? Because that is the purpose of all direct tactics – to get a response.   So, how do you ensure that your plan works and causes a response to take place?     8 […]

No matter your product or service, every marketer wants more leads, more opportunities for conversion, and, most of all, more sales.   How does Mail Manager help you achieve all these objectives? With our Results Tracker service, featuring our unique, GETINFO2.ME text alert service.   Here’s how it all comes together for you.   Each […]

He might only use it once a year, but even Santa knows the importance of a keeping an up-to-date list. Not only that, he’s learned the importance of “checking it twice” – in other words, he knows how to qualify leads. What about your list? Have you checked it over lately? Is the data current? […]

Why is your headline so critical? On average, 80% of your readers will read the HEADLINE – but only 20% will read the text. The Top 5 Ways to Craft an Engaging Headline   #1 – Use EMOTION to Reach Your Readers   If you can make a connection with your customer, they are less likely to […]

How will you truly know if you have good copy?   Honestly, any content is good content if the reader responds the way you want. It’s just that some copy is better!   What is better copy? Persuasive writing? Something more engaging? More informative? All of the above?   There are a wide variety of […]

Now you can make every lead count when you use the Mail Manager ‘Results Tracker’ service! THEY CAN BE UNIQUE! We can print a unique, personalized QR code on each of your mailing pieces. When it’s received and scanned you can receive an alert telling you knowing where and what was scanned. THEY’RE TRACKABLE! You’ll […]