Direct mail can take many different forms. From postcards to booklets, there are any number of formats marketers can choose. The right format and content that suits your needs depends on your audience and your budget. How do you know which format and content to use? Digital testing can provide the data you need to […]
Marketing Across Generations – Boomers, Millennials, Gen Z
You’ve heard of Baby Boomers, Gen X & Y, and Millennials. Now, a new generation is coming of age: Generation Z. Marketing across generations has become quite the topic for businesses that need to retain existing clients and find new ones. This latest group of young adults to enter the marketplace was born in […]
What Catches the Eye? Getting a Good Direct Mail Response
Companies have used direct mail for years because it works. According to the most recent DMA Response Rate Report, direct mail response rates for 2016 were at an all time high. Couple that with the fact that direct mail continues to have a higher ROI than email, and you have to wonder why you don’t […]
How Personalized Printing Changed Direct Mail
Personalized printing remains one of the greatest advancements in direct mail marketing. Often referred to as variable data printing, personalized printing allows you to send out a mass mailing, but tailor it specifically to each recipient. What’s In a Name? Why does it matter whether your postcard is addressed to “Susie Randolph” or […]
HIPPA Compliance And The Direct Mail Industry
What does it mean to be HIPAA Compliant and how does it affect the Direct Mail Industry? The Health Insurance Portability and Accountability Act (HIPPA) sets privacy guidelines for individuals and their health information. While HIPAA only applies to the medical and dental industries, it has also affected other sectors that deal with confidential […]
Marketing Communication from Government Agencies
We put a lot of focus on B2B, B2C, and even B2G marketing communication. All manner of material has been written to tell you how to reach consumer markets. But, how does your marketing strategy change when you aren’t selling a product? What type of marketing communication works best when a government agency needs to […]
3 Common Pitfalls of Direct Mail
As a new generation moves upward in the workforce, what was old can suddenly become new. For the past decade, most companies jumped on the ‘new and better’ method of digital marketing. Direct mail lost momentum, often perceived as a more expensive and less effective means of communication. However, this new generation of marketers has […]
How to Save on Direct Mail Postage Costs
Many industries use direct mail because they’ve learned that it’s one of the most effective ways to reach customers and the ROI on direct mail is greater than other channels. In fact, even Google uses direct mail. That’s right. One of the largest online advertisers uses direct mail. Even though the ROI on direct mail […]
Why the Banking Industry Uses Direct Mail
Each September, Target Marketing publishes a list of the top Direct Mail users. In the past couple of years, we have started to see a growing number of the larger banks moving back to direct mail. Why would the banking industry use direct mail? They have access to any number of marketing channels and the […]
Google and Direct Mail Marketing
Here is something that may shock you, but it’s true. Google uses direct mail. Yes! The largest internet marketing platform uses direct mail marketing to reach new clients. How does that work? When a website signs up for Google Analytics, a Google Business Listing, or opens an AdWord account, they become a prospect. […]
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